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The Star

We were given the opportunity to design the main stage concepts for The Star, Sydney. This area is where The Star features their latest gaming machines. The theme we were asked to design for was “Game of Thrones”.
In order for this launch effectively, we were required to produce a series of concepts, using the whole area themed to promote the machine.
Our idea was to transform the area into a castle, incorporating the shields and dragons from the popular TV Show.

Marketing Strategy